Track 01 · Use cases
A library of use cases that pay back.
A growing portfolio across acquisition, cross-sell, retention, and churn. Each one tied to a P&L lever, each one reusable across clients.
What is a use case?
A specific, measurable application of data and AI — tied to a P&L lever.
Not a platform. Not a model. A concrete commercial action — taken, automated, or assisted — that moves a number you can name.
Use cases compound. The data, signals, and patterns one use case needs become the substrate for the next.
Anatomy
- 01
Trigger
An event or condition in the business
- 02
Decision
What the model or rule decides
- 03
Action
What gets done, by whom or what
- 04
Outcome
The metric it moves
Typology
Five types of use cases.
Automation
Rules and models that act.
- Lead routing
- Dynamic pricing
- Churn flags
Advisor
On-demand Q&A.
- Sales co-pilot
- Brief reviewer
- Pricing assistant
Generator
On-demand artefacts.
- Personalised emails
- RFP drafts
- Product copy
Monitorer
Watch and alert.
- Anomaly detection
- Price watch
- Pipeline health
Agentic workflow
Multi-step, with human gates.
- Lead-to-quote
- Onboarding journeys
- Renewal plays
From the library
A few in flight right now.
Want the full library?
Every use case with inputs, build notes, and measured impact.